DX Trials service
DX Trials services is designed to streamline the process of initiating and managing trial offerings, subscriptions, and general signups.
Trials Service minimizes integration effort by providing a single integration point for product teams while ensuring a smooth user journey — from signup to entitlement creation and onboarding — across MXP, TID, EMSv4, and Marketing systems.
Key systems:
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MXP (Marketing eXperience Platform): Hosts the trial signup pages and handles TID sign-in and form submission.
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TID (Trimble Identity): Manages user authentication and profile data.
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EMSv4 (Entitlement Management Service): Connects MXP to accounts/profiles to checks eligibility, creates entitlements, and manages account creation or assignment and stores all trial entitlements.
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Admin Console / My Products: Allows customers to view and manage licensed products (though purchasing from these pages is future work).
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Marketing Automation: (Marketo → Salesforce transition) manages user engagement, transactional emails, and opt-in marketing consent.
Next Steps & Future Vision
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Support for multiple SKUs & quantities.
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Flexible eligibility logic (reset periods, conditional based on product sets).
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Deep integration with Salesforce MCE and other next-gen commerce platforms.
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Direct “Buy Now” and upgrade flows post-trial in Admin Console and My Products.
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Richer onboarding and upsell campaigns via automated journeys.