Consumer groups
AWS
Consumer groups help to consume messages from shared subscription topics. A Consumer group along with a topic filter constitute a shared subscription group.
Example: $share/{ConsumerGroupName}/iot-telemetry-{groupId}/{RuleName} .
Refer to quotas and limits for more details on the consumer group limits.
Azure
Consumer groups is a view or a state for multiple clients to independently consume messages from Event Hubs. Consumer groups can be created for event hubs. Consumer Groups can be created for default delivery endpoints (Lifecycle, Error, Shadow) and delivery endpoints created with routes.
Refer to quotas and limits for more details on the consumer group limits.